Verto Education
🌏︎
Verto Education 🌏︎
My Story with Verto Education
My professional journey with Verto Education began after I studied abroad with them in Costa Rica in Fall of 2023. I fell in love with the program, and felt called to share my gratitude in a speech at the closing ceremony. The passion and understanding I displayed for Verto’s mission of transformative international education was recognized by the CEO and on-program staff, leading to the opportunity to study and intern abroad for a second semester in Buenos Aires, Argentina through the Verto Education Presidential Scholarship. This position consisted of curating, writing, and scheduling social media posts five days a week across multiple platforms, using both my own original content along with media from other locations. I acted as a general support for the marketing team, aiding in analytical, graphic design, content creation, and live event tasks.
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Short-Form Content
Informational Content
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Informational Content ⭑
Calls to Action
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Calls to Action ⭑
Ad for rising seniors
Cinematic Videos
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Cinematic Videos ⭑
Photography & Photo Editing
Capturing the essence of the study abroad location aesthetically and intentionally.
➤ Plaza del Congreso, Buenos Aires
➤ Parque El Rosedal, Buenos Aires
➤ Cerro San Cristóbal, Santiago
➤ Mercado de las Pulgas, Buenos Aires
➤ Plaza del Congreso, Buenos Aires
➤ Parque Vicente López, Buenos Aires
➤ Parque Vicente López, Buenos Aires
➤ Cataratas del Iguazú, Puerto Iguazú
➤ Cerro Alegre, Valparaíso
➤ Jardín Botánico, Buenos Aires
➤ Casa de Cultura, Buenos Aires
➤ Palermo, Buenos Aires
➤ Cerro San Cristóbal, Santiago
➤ Edificio La Inmobiliaria, Buenos Aires
➤ La Higuerita, Villa Giardino
➤ Puerto Madero, Buenos Aires
➤ Recoleta, Buenos Aires
➤ Cerro Alegre, Valparaíso
➤ Parque Vicente López, Buenos Aires
➤ Bosques de Palermo, Buenos Aires
Content Samples
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Content Samples ⇩
Aesthetic + Trendy Montages
This format is effective for using trending sounds and attracting an audience that typically consumes travel content. It allows the visionary student seeking travel, adventure, and freedom, to see their future in Verto.
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City of Love
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Semester Recap
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Enjoying Verto Life
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Verto Everyday Views
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Verto Life Abroad >
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Independent Travel
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Tigre Day Trip
Informational Videos
This format is essential to Verto’s social presence, as discovery of our concept usually comes with a lot of questions. Using short-form formats to convey various information with the viewers is a great way to promote more engagement and make prospective students feel more informed.
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Day Trips from Prague
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Cafes Near Study Center
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Student Testimonial
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Weekends vs. Weekdays
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Mate Class Session
Trending Memes
This format is low effort, and a sure way to receive higher view counts and possibly even viral moments. This ensures a higher variety of content and appeals to a wider audience who may typically consume more meme like content instead of aesthetic lifestyle content.
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Study Abroad??
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Sad Capybara Fact
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I have to leave?
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Me at my gate:
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Travel Dreams
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My family's reaction:
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Can't Pick a Lifestyle
Short-form Ads
This format is short, effective, and to the point. The viewing experience parallels what we want the viewers to feel: Choosing Verto is a no brainer. Doesn’t require high retention and appeals to low attention spans.
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Never Be the Same
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Pinterest Worthy
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Found It
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Photo Highlights
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Verto Montage
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All the Perks
Blog Posts
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Blog Posts ✎
By Madison Altenbach, Verto Argentina Spring 2024
Hey everyone, this is Madison! To reintroduce myself, I am a two-time Verto alumnus, and I am in my third week of being home after my second semester abroad in Buenos Aires. I wanted to talk about my experience coming home after both semesters and what that was like, including reverse culture shock, leaving a city you fell in love with, and seeing home with a new perspective…
Hey everyone! My name is Madison and I am currently studying abroad in Buenos Aires, Argentina, which is my second semester abroad with Verto! Today I wanted to talk about homesickness, which is what I get asked about the most by people who have never lived abroad before. Graduating high school and moving on to the next steps of your life can be scary no matter what you’re doing, and doing it abroad can make it even scarier…
By Madison Altenbach, Verto Argentina Spring 2024
Media by Me
My work from start to finish.
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Last week our Buenos Aires participants visited the Meseo de la Inmigración for their Politics of Globalization course! 📚…
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Hey Verto followers! My name is Madison Altenbach and I am currently studying abroad with Verto Education in Buenos Aires, Argentina. This week…
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My homestay experience!🏡 I have done both student living and a homestay with Verto, and they both offer very different and enriching opportunities; But I …
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Thank you for following me on my abroad experience this week! I hope you enjoyed taking a look into a Verto participant's day-to-day life in Buenos…
Published by Me
Managing + Publishing Media from Other Team Members.
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Take a sneak peek into Florence, Italy's first experiential learning lectures. They kicked off their semester with a lab in chemistry and continued…
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Classes in Spain📚✨ *All classes, credits, and transcripts at Verto locations are delivered by our accredited Academic Provider, the University…
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Hello from Prague! From cobblestone streets to rich European culture, our Czech Republic participants are experiencing the enchantment…
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An exciting start to college is waiting for you, but spots are filling up fast!✨✈️ Haven't applied yet? There’s still time to become a part of this transformative…
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Some Verto community action from our participants in Florence😍 . .
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A first year with Verto Education is a first year of limitless learning, adventure, and growth🌍✨ Spend your weekends traveling the country, visiting…
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Academics in Prague 📖 ⚗️
*All classes at Verto locations are delivered by our accredited Academic Provider, the University of… -
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Rhythms of Life volunteering event in London! Rhythms of Life is a London charity that hits the streets every single day to help those in need, and last fall…
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Verto Education✨✈️ A semester where academics meet adventure, and where both can be enjoyed with an amazing global community👥🌍
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Wellness week in the Czech Republic! During mental health awareness month, we host a wellness week in all 5 of our locations🧘
Student Saturday Segment
Student Saturdays is a weekly segment I created to more easily increase our upload volume while establishing a consistent, structured content format. Student testimonials are some of our most in-demand content, so dedicating a recurring segment incentivizes prospective students to follow Verto’s social channels, knowing they’ll regularly find information that’s relevant and helpful. The segment features student interviews, produced into both long-form YouTube features and segmented short-form clips. The full interview lives on YouTube, while individual responses are distributed weekly across Instagram, creating a consistent Saturday content drop that repurposes testimonial footage and drives cross-platform traffic back to the channel.
Long-Form Content
Opportunities for more extensive testimonies that offers more answers + more information
Greatest Takeaways
My position with Verto Education was my first in the marketing industry, and exponentially enhanced my technical and professional skills. I developed a strong understanding of brand marketing fundamentals, including adhering to brand guidelines, integrating key messaging across all content, and responding to engagement trends and performance insights. I strengthened my abilities in graphic design, short- and long-form content production, and cross-platform distribution strategies. Working remotely also sharpened my collaboration and communication skills, as I partnered with multiple departments, managed deadlines independently, and consistently optimized my productivity.